As a designer, I always begin brainstorming different ideas I want to know more about to pinpoint the problems I want to solve with my designs. My favorite type of brainstorming is creating a word web. Using words that associate with other words helps me connect the dots and allows me to start directing my designs in the right direction. After I finish my word web, I then highlight the words I want to focus on. Once I have those words, I begin my preliminary research.
As I begin brainstorming ideas for my Thesis project, I decided to research topics that interest me about designing that I haven’t put very much thought into at a deeper level. Below are some of my findings:
Designs used to trigger eye gaze on a computer.
eye-gaze cues presented supralieminally or subliminally
eye gazing, subliminal, supralieminal, cues, design cues, behavior studies.
When designing it is important to be aware of your audience and how they react to certain shapes, colors, and or movements. Being able to study the reactions of the audience and use that data to create a design that triggers those cues can help aid in the ability to direct the behavior of your audience.
Sato, W., Kochiyama, T., Uono, S., & Toichi, M. (2016). Neural mechanisms underlying conscious and unconscious attentional shifts triggered by eye gaze. NeuroImage, 124, 118-126. doi:http://dx.doi.org.aurarialibrary.idm.oclc.org/10.1016/j.neuroimage.2015.08.061
Subliminal advertising was used during the cold war to help mind control the audience.
Subliminal advertising, cultural climate, postwar psyche, advertising history,
Mastering the ability to tap into the audience behaviors and emotions basically mind controlling them based off of the designs creating subliminal messages.
Samuel, L.R. (2016), "Distinctly un-American: subliminal advertising and the Cold War", Journal of Historical Research in Marketing, Vol. 8 No. 1, pp. 99-119. https://doi-org.aurarialibrary.idm.oclc.org/10.1108/JHRM-08-2015-0030
Is visual or auditory distractors more effective in controlling the behavior of an audience.
rhythmic movement is more strongly attracted to auditory than to visual rhythms
Visual Distractors, Auditory Distractors, Auditory target
When music is present, people react to it automatically just because of the beat. We have learned this over the coarse of our life. For example, learning how to talk with songs or learning our ABC’s by remembering the jingle that goes along with it. Music ignites movement and emotions within us. Because music has be an influence on all of us, auditory distractors can help trigger emotions and direct behavior.
Repp, B.H., Penel, A. Rhythmic movement is attracted more strongly to auditory than to visual rhythms. Psychological Research 68, 252–270 (2004). https://doi-org.aurarialibrary.idm.oclc.org/10.1007/s00426-003-0143-8
How do humans and computers interact?
How does human interaction/behavior with computers switch between devices.(ei. mobile, ipad, mac, desktop)
Visual and auditory cues used on certain devices to achieve certain activities.
Transitioning from the widely used symbolic communication subliminal communication.
engineering, neuroscience, computer science, psychophysiology, Symbolic communication, subliminal communication,
Human-computer interactions can be derived by symbolic communication and in order to transition to subliminal communication we have to integrate spontaneous interactions. When the actions are unexpected they will create results from the users by channeling in their natural instincts. Developers are still experimenting with ways to implement this type of communication.
Riener, A., Kempter, G., Saari, T., & Revett, K. (2011). Subliminal communication in human-computer interaction. Advances in Human - Computer Interaction, 2011 Retrieved from https://search-proquest-com.aurarialibrary.idm.oclc.org/docview/873743095?accountid=14506
Do undetected materials have an influence on an audience?
Test were conditioned until the viewer saw the hidden message.
Need better test to see if subliminal messages worked in the videos.
Television, commercials, hidden messages, subliminal messages, Effectiveness of subliminal messages.
When commercials are playing there is 30 secs or less that the designer has to entice the audience to behave in a certain way. Including a hidden message for a split second or two allows the view to see the message but not enough time to comprehend what they had just saw. This trick helps the designers pursue their audience subconsciously.
Smith, K. H., & Rogers, M. (1994). Effectiveness of subliminal messages in television commercials: Two experiments. Journal of Applied Psychology, 79(6), 866-874. doi:http://dx.doi.org.aurarialibrary.idm.oclc.org/10.1037/0021-9010.79.6.866
Visual perception informs us of the surrounding space.
What we perceive does not always match up with what we know causing a “visual illusion”
Visual illusions are systematically reoccurring.
Geometric, Optical illusion, visual perception, calculus of variations, vector field.
Optical illusions are not visual mistakes but rather a systematic reoccurring visual that does not match up with what we know as being correct. By combining geometric shapes and placing them in different ways it can create the optical illusion. These illusions consist of four different types: fictions, paradoxes, ambiguities, and dissertations.
Ehm, Werner and Jiří Wackermann. "Geometric–optical Illusions and Riemannian Geometry." Journal of Mathematical Psychology 71, (2016): 28-38.